The pandemic continues, how can instant food meet the challenge?

The impact of the epidemic on food production companies is significant. At present, food production companies rely heavily on labor and are restricted by the supply of upstream raw materials, making it difficult to resume production. The industrial chain of pre-packaged food is very long, and the difficulties encountered in the process of resuming production cannot be overcome and solved by the enterprise itself.

The COVID-19 has magnified the advantages and disadvantages of companies, and intensified the internal division of the food industry. Companies with sufficient cash flow and strength have advantages in terms of work efficiency, market stability, and talent attraction. Since the outbreak of the epidemic, the sales of instant foods have soared. According to the statistics of consulting agencies, the sales of instant noodles in China have increased by 15 times over the same period of the previous year, and the demand in hypermarkets has increased by 90% compared with the same period of the previous year.

Instant food has become the first choice for people to prepare food rations. During the epidemic, instant food has become the best way for many people who cannot enter restaurants to satisfy their hunger. According to data from ECdataway, an e-commerce big data service organization, during the January-February period of 2020 during the epidemic, sales of instant foods have skyrocketed compared with the same period last year. At present, there is no specific medicine for the new coronavirus. Before the vaccine is successfully developed, self-immunity is the most effective means to protect oneself. As a result, consumption concepts have changed, taste giving way to health and price to quality, and consumers are more scientific and rational in buying food. Food has higher requirements for shelf life, storage period, and limited stability. Agricultural products that are easy to store have become necessities, and the purchase of various vegetables and fruits is more rational.

In the post-epidemic era, companies with intelligent equipment have gained a clear advantage in the competition. instant foods, especially agricultural products, are undergoing a revolution. High-quality agricultural products, geographical indication products and local characteristic agricultural products have received wider attention and are continuing to increase their market share. Companies blessed by the intelligent Internet are more likely to win market share. After this round of reshuffle, the surviving instant food companies are more sensitive to market demand and new technologies in the industry.